Web Development
Figma to Payload CMS Perth
I'm Brad Farleigh, a Perth developer who turns Figma designs into production websites on Payload CMS and Next.js, with an admin your team can edit. It starts with a design review and a fixed-price quote.
Email hello@bradfarleigh.com or use the live chat. I don't take phone calls, so everything is in writing from the start.
Figma to code, done properly
Most "Figma to code" services give you a static HTML file or a fragile WordPress theme that breaks the moment someone tries to edit content. I take a different approach. Your Figma design becomes a Next.js frontend with Payload CMS powering the backend. Every piece of content is editable through a clean admin panel built for your site.
How it works
1. You send me your Figma file
Share your Figma design, whether your designer created it, you bought a template, or you put wireframes together yourself. I review it and identify what's static, what's dynamic and what needs a CMS behind it.
2. I build it on Payload CMS and Next.js
Your design gets built as a Next.js frontend that matches it. Behind it, Payload CMS provides a custom admin panel where your team manages content, uploads media and updates pages without touching code. Every collection, field and permission is tailored to your site's content.
3. You get a production-ready application
Deployed to Vercel, Railway or your preferred hosting, in an account in your name. SEO-friendly, responsive across devices, and a CMS your team can manage on its own.
Why Payload CMS instead of WordPress?
When you convert a Figma design to WordPress, you're forcing a modern design into a 20-year-old architecture. The result is usually a heavy theme with plugins stacked on top of each other, an admin panel cluttered with menus your client will never use, and a site that slows down every time you add functionality.
Payload is built for this workflow. Your Figma design defines how the site looks. Payload defines how the content works. Next.js ties them together with React components. The result is cleaner code and an admin that matches your actual content rather than WordPress's generic post editor.
Who it's for
- Designers and agencies who design in Figma but need a developer to build the production site
- Startups that need a marketing site with a CMS they can grow into
- Businesses outgrowing WordPress who want a modern rebuild from their existing Figma designs
- SaaS companies needing a marketing site, docs site or customer portal
- Anyone with a Figma file who wants more than a static HTML conversion
What you get
- A build that matches your Figma design
- Responsive across desktop, tablet and mobile
- Payload CMS admin panel customised to your content structure
- Next.js frontend with SEO built in
- Deployment to Vercel or your preferred hosting, in your name
- Full source code (you own everything, no vendor lock-in)
- Admin documentation so your team can manage content on its own
What does it cost?
Every job starts with the design review. Everything after that is a fixed quote.
In the design review I go through your Figma file, identify the CMS requirements and quote the build, usually within 3 business days.
The number of page templates, content types and custom functionality set the price. You'll know the full cost before any work begins. The price is in dollars, not hours, and no GST is added. There's more on how a job runs on Working With Me.
Why work with me directly?
- Direct access. You work with me, the person writing the code. No project managers, no handoffs.
- Senior experience. 17+ years of web development, from WordPress to headless CMS architecture.
- Full-stack. Frontend (Next.js and React), backend (Payload CMS) and deployment.
- Perth-based. Working Perth hours, AWST.
Related reading
- Why I Chose Payload CMS Over WordPress for Custom Projects
- Stop Converting Figma Designs to WordPress. There Is a Better Way.
- Payload CMS Developer Perth
FAQ
How much does a Figma to Payload build cost?
It starts with a paid design review. I go through your Figma file, identify the CMS requirements and send a fixed-price quote, usually within 3 business days. The number of page templates, content types and custom functionality set the price.
Can you build our whole site?
Yes. Send the Figma file and I'll quote the whole build after the design review.
What is the difference between Figma to Payload and Figma to code?
Figma to code usually means static frontend output only. Figma to Payload includes structured CMS models, reusable content editing workflows, and full production deployment.
How does this compare to a traditional custom build?
For many projects, a direct Figma to Payload workflow is faster to ship. If scope is clear, going straight from design to a Payload and Next.js build cuts steps and speeds up implementation.
What do I need to provide?
Your Figma file. It can come from your designer, a template you bought, or wireframes you put together yourself. I work out what's static, what's dynamic and what needs a CMS behind it.
What do I get at the end?
A build that matches your Figma design and works on desktop, tablet and mobile, a Payload admin set up for your content, a Next.js frontend deployed to Vercel or your preferred hosting, the full source code, and admin documentation for your team.
Who owns the code?
You do. You get the full source code with no vendor lock-in, and the hosting account sits in your name.
Why Payload instead of WordPress for a Figma design?
Turning a Figma design into WordPress usually means a heavy theme with plugins stacked on top. With Payload, the design sets how the site looks and Payload sets how the content works, so the admin matches your content instead of a generic post editor.
Can you design the site too?
Yes. I design sites as well as build them, so you can start from scratch or bring your own design.
Ready to turn your Figma design into a real website?
Send your Figma file to hello@bradfarleigh.com and I'll tell you what it'll take to build.