Brad Farleigh – Freelance Web Developer Perth

Table of Contents

Google’s latest announcements at I/O have left me wondering… is SEO as we know it coming to an end?

At its annual developer conference (Google I/O 2024), Google unveiled plans to incorporate generative AI directly into Google Search, expanding its AI-powered search experience.

This means “AI-generated overviews” (formerly known as “Search Generative Experience”) will start appearing in US searches this week, providing in-depth results and multi-step reasoning for complex questions.

But here’s the thing: if the goal of SEO is to get people to your website, this new feature might prevent that from happening. And with Google’s reputation as the “best” search engine, will this change give people the results they want?

Could it ruin how businesses see Google search?

Some are even wondering if Google might “shoot themselves in the foot” and break organic search, destroying their own competitive advantage. Is this a misstep under investor pressure?

Let’s keep an eye on the US trial and see how it goes. If this becomes a reality in Australia, we’ll need to gear up and adapt our SEO strategies.

What do you think about these changes? Are you worried about the future of SEO?

Originally Posted on LinkedIn.

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